Say whaaaa?!?!?

So the Hubby & I were sitting watching the talking heads on CNN deconstruct the Democratic primary race, when a rather odd commercial came on. I guess the commercial in & of itself wasn't particularly odd (it was for Shell gas stations), but the ending definitely was. They were extolling the virtues of their car wash or something, when all of a sudden the happy announcer states "and now you can get one of 3 collectable interior microfiber cleaning cloths!" WHAAAA???? Since when do we collect cleaning cloths?!? I couldn't believe it. What's next, collecting Kleenex? Wait... nevermind.